I'm excited to present my 20th book — a 458-page strategic guide to AI in tourism.
Here to Stay: AI is foundational infrastructure that changes how we think. This book provides strategic orientation.
From Tool to Partner: We explore how humans and machines evolve from tool to partner, grounded in tourism practice.
The Architecture: Data quality → Analytical AI → Generative AI → Digital Humanism (ethics + EU AI Act)
For Decision-Makers: Learn how to harness AI to work more efficiently AND be better hosts.
Why This Book Now?
The tourism industry is at an inflection point. AI is no longer a future technology — it is present infrastructure that is already reshaping how destinations are discovered, how guests make decisions, and how operations are managed. Decision-makers who understand both the strategic dimensions and practical applications of AI will have an enormous advantage.
This book cuts through the noise: no breathless hype, no fear-mongering. Instead: structured analysis, real-world cases from tourism practice, and a clear roadmap for organizations at any stage of their AI journey.
→ Get the book (458 pages) on Amazon
By Prof. DDr. Roman Egger